ORLANDO — Ping has positioned itself as an innovator and is continuing to make its case with its latest introductions.
That would be the G15 series of clubs that is designed for game improvement, and the I15 line, which takes aim at better players.
In the 51 years since Karsten Solheim first made putters in his Redwood City garage, the company has put stock in its ability to not only bring innovation to the products it offers to golfers, but also to the machines it uses to make them.
Not satisfied with buying a machine that can simply do the job, they make their own. It’s a refelction of the engineering that Solheim brought to his company and ultimately named after his first putter, the 1A that actually made a pinging sound when it struck a golf ball.
The business has passed down through Solheim’s sons and now is under the stewardship of grandson, John K. Solheim. The third generation Solheim has put a contemporary face on the company, but retains the passion to bring better and thoroughly tested products to golfers.
“It’s always been our approach to be more like the Wright Brothers. Test first and then design a product,” company president John K. Solheim said. “We want to work everything out in the testing phase before we ever design a product.”
The G15 replaces the G10 and continues the design intent of a more forgiving club. The driver head is 460 cc titanium and is intended to counteract the higher handicapper’s tendency of hitting most of their shots to the right. This theory also extends thought the G15 fairway metals, hybrids and irons.
“We attempt to balance the design process throughout the line,” Solheim said. “We don’t want players to have one swing for their 7-iron, another for their hybrid and yet again another swing for the driver. We want that swing to be the same.”
The I15 has a fade-bias and is aimed at the better player who often fights a tendency to hit the ball to the left or worse, a snap-hook.
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