Let’s get this out of the way quickly.
This Saturday will mark the one-year “anniversary” of Tiger Woods’ car accident that precipitated not only the downward spiral of his personal life but the biggest golf/non-golf story in decades.
What is left is a man, who had been one of the most recognizable athletes on the planet for what he did on the golf course but one who will forever be linked to what he apparently did so scandalously off of it.
The fallout was a divorce and a 2010 season that was his worst as a pro with no victories and scarcely the threat of one. Puzzling still, is the apparent loss of skills from a player that many considered the best ever.
The flashbacks to a wrecked SUV and a stack of tabloids will be written, tweeted and telecast from this holiday weekend going forward, but here’s to hoping that Sean Foley will be able to poke around and rediscover a golf swing that made golf must-see TV.
… And consider the PGA Tour as more than an interested party to a revitalized Tiger to boost those ratings. Nielsen has estimated that audiences for their telecasts declined by 21 percent in the 2010 season.
… Declining interest in watching golf on TV also seemed to extend to the man himself and his ability to attract sponsorship dollars.
The Davey Brown Index, which helps determine a celebrity’s ability to move the brand needle, has estimated Woods dropped from 96th overall to No. 2,586 according to a report in Reuters. By comparison, Woods has fallen to a similar category as Barry Bonds, the report said.








